Social media bots and Russian trolls have been spreading disinformation about vaccines on Twitter to create social discord and distribute malware, US researchers say.
Troll accounts that had attempted to influence the US election had also been tweeting about vaccines, a study says.
Many posted both pro- and anti-vaccination messages to create “false equivalency”, the study found.
It examined thousands of tweets sent between 2014 and 2017.
Vaccination was being used by trolls and sophisticated bots as a “wedge issue”, said Mark Dredze from Johns Hopkins University.
“By playing both sides, they erode public trust in vaccination, exposing us all to the risk of infectious diseases,” he said.
Earlier this month, the World Health Organization (WHO) said cases of measles in Europe had hit a record high, with experts blaming this surge in infections on a drop in the number of people being vaccinated.
In the US, the number of children being exempted from immunisation for religious or philosophical reasons is also rising, research published in June found.
While a majority of Americans believed vaccines were safe and effective, looking at Twitter gave a different impression and suggested that there was a lot of debate about the issue, the disinformation study, which was published in the American Journal of Public Health, said.
“A significant portion of the online discourse about vaccines may be generated by malicious actors with a range of hidden agendas,” said David Broniatowski from George Washington University.
The researchers reviewed more than 250 tweets about vaccination from accounts linked to the St Petersburg-based Internet Research Agency (IRA). In February the agency was named in a US indictment over alleged election meddling.
The IRA tweets used polarising language and linked vaccination to controversial statements about race, class and government legitimacy, the researchers said.
One tweet casting doubt on vaccines that was cited in the study read: “Did you know there was secret government database of #Vaccine-damaged child? #VaccinateUS”.
Another that argued for vaccinations said: “#VaccinateUS You can’t fix stupidity. Let them die from measles, and I’m for #vaccination!”
Meanwhile less sophisticated “content polluters” – bot accounts that distribute malware, unsolicited commercial content and disruptive materials – shared anti-vaccination messages much more frequently than average Twitter users, using them as “bait” to get people to click on links to malicious websites.
Social media companies are struggling to find ways to combat disinformation on their platforms.
Earlier this week Facebook and Twitter said they had suspended or removed accounts linked to Iran and Russia over “inauthentic” or “manipulating” behaviour.
In July Twitter was reported to have shut down up to 70m fake and suspicious accounts.